In Q3 2024, Apple dominated the global smartphone sales, with models from its iPhone 15 lineup securing the top three places, as reported by market research firm Counterpoint. While Apple claimed the highest positions on the list, Samsung managed to capture the most overall entries, placing five smartphones in the top 10, marking its Galaxy S series’ return to the top rankings for the first time since 2018. Together, the top 10 models accounted for 19% of the entire smartphone market.
Leading the Top 10 Best-Selling Smartphones
According to Counterpoint Research’s Global Handset Model Sales Tracker, the iPhone 15 led as the world’s best-selling smartphone in Q3 2024. Following closely were the iPhone 15 Pro Max and the iPhone 15 Pro in the second and third spots. Apple secured four places in the top 10, with the iPhone 14 adding to the lineup in seventh place.
The report highlighted a strong shift toward high-end smartphones, which is driving Apple’s success with its Pro models. For the first time in a third quarter, Pro variants accounted for half of total iPhone sales, helping Apple achieve substantial revenue from premium devices.
On the other hand, Samsung achieved the most placements on the list, with five smartphones. Four of these were from its affordable A-series, while the Galaxy S24 notably entered the top 10 in tenth place, marking the return of Samsung’s Galaxy S-series to the rankings since 2018. Samsung’s broad appeal in entry-level and mid-range markets across various regions has supported this success.
Looking Forward: AI to Shape Future Smartphone Rankings
Both Apple and Samsung are likely to hold strong positions in the market, thanks to their latest artificial intelligence (AI) features. Apple Intelligence powers iPhone models, while Galaxy AI drives Samsung’s devices, setting the stage for even more advanced, smart features. Xiaomi joined these giants with its Redmi 13C 4G, which took ninth place, making Xiaomi the only other brand in the top 10 alongside Apple and Samsung for Q3 2024.
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